Since its launch in 2016, Milk Makeup has offered high-quality cosmetics with cruelty-free credentials. Now the brand has taken this commitment to the next level by omitting all animal ingredients from its formulas and replacing them with safe substitutes, either natural or synthetic. Ingredients such as honey, collagen and gelatin are replaced with alternatives such as avocado oil and mango butter, promising the same results—now guilt-free.
“Even if you have yet to go vegan from a nutrition or even a fashion standpoint, there’s never been a better time to take a vegan approach to your makeup and skincare,” states the company. “You’ll get the same, if not better, quality and efficacy without compromising your values.”