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Commerce Unleashed: Europe, are you ready?

Our latest report with Amazon Ads explores the current state and future power of ecommerce & digital marketplaces in Europe, and how AI will change everything.

Commerce in Europe is booming, with ecommerce sales projected to reach close to $1 trillion by 2029. Digital marketplaces are leading the charge, set to account for 60% of online sales worldwide by 2027.

But while the opportunity is massive, Europe lags behind online leaders like India and China, where 62% of expenditure by ecommerce engaged shoppers is made digitally.

The challenge is clear: how can brands unleash the latent power of digital commerce in Europe and leapfrog their competitors?

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