Commerce in Europe is booming, with ecommerce sales projected to reach close to $1 trillion by 2029. Digital marketplaces are leading the charge, set to account for 60% of online sales worldwide by 2027.
But while the opportunity is massive, Europe lags behind online leaders like India and China, where 62% of expenditure by ecommerce engaged shoppers is made digitally.
The challenge is clear: how can brands unleash the latent power of digital commerce in Europe and leapfrog their competitors?
