As consumers rebel against the hyper-visibility of digital culture, they are turning toward Unreality, as we explore in our new trend report. One of the more surprising manifestations of this is newfound interest in crystals—formerly a New Age punchline, and now a newly hip ingredient popping up in skincare, branding and even ingestible products.
Rose quartz (one of Pantone’s colors of the year 2016), is enjoying a revival. The wellness site Well + Good recently rebranded with a logo highlighting rose quartz, explaining to readers that “modern crystal healers turn to the pink gem to anchor feelings of love, attune the heart chakra, heighten self esteem, and even release excess fluids and impurities from the body.” Such advice is interspersed with more traditional wellness content about exercise and diet.
