Data Readiness: The Key to AI Growth & Business Transformation

Artificial intelligence has moved from the sidelines to the driver’s seat of business transformation – but AI for business transformation is only as powerful as the data you feed it.

Without clean, connected and accessible data, even the most advanced AI models will fail to deliver meaningful results.

In the early years of implementing a digital-first business model, AI was treated as one of many promising tools — a chatbot here, a predictive model there. Today, an independent VML survey of 4,000 business leaders across eight markets shows that three in four now see AI as the most important technology for achieving their strategic goals.

Our whitepaper "From Data to Dominance: How Data Readiness Fuels AI Growth" explores how data readiness transforms AI from a promising concept into a measurable growth engine — and how leaders can take immediate steps to get there.

Download "From Data to Dominance: How Data Readiness Fuels AI Growth" here:

Our strategic guide unpacks the essential steps from data readiness to AI as a measurable growth engine:

Why Clean Data For AI is Your Most Critical Asset: More than half of leaders admit their organization’s data isn’t fully AI-ready. For successful business transformation, the challenges are familiar: information trapped in silos, inconsistent formats that make integration costly, and incomplete or inaccurate records that undermine accuracy.
Building a Data-Ready Culture — The Human Factor: Technology alone won’t make you data-ready. Building a data-literate workforce and enterprise agility means more than teaching employees how to use AI tools. It’s about helping them understand why data matters, where it fits in the bigger picture and how it will change their role for the better.
Partnerships & Ecosystems — Extending Your Data Advantage: In the AI era, few organizations can go it alone. The complexity of AI adoption — from data integration to ethical governance — makes collaboration essential and the most successful organizations build ecosystems that combine complementary strengths.

...and reveals immediate actions to fuel your AI success including:

Map Your Data-to-Decision Journey: Trace how customer and operational data flows through your business — from the moment it’s captured to the moment it informs a decision.
Create a Single Source of Truth for Your Data: Establish a “golden record” for key entities — customers, products, transactions — so AI sees a consistent, accurate view across all systems and channels.
High-Impact AI Use Cases Powered by Data Readiness: Identify business-critical opportunities — such as churn prediction or personalized recommendations — and focus your data quality efforts there to prove value quickly.

Organizations with unified, high-quality data can deploy AI faster, at lower cost and with greater accuracy. They can unlock advanced capabilities like real-time personalization and anticipatory service — advantages that widen the competitive gap with every passing quarter.

Neal Balar

Chief Analytics & Data Officer, VML

Get in touch

With over 12,000 experts spanning 40-plus global offices, at VML we help leaders turn data readiness into AI advantage — designing strategies, building infrastructure and empowering organizations to thrive in an AI-enabled world and overcome their business transformation challenges.

For real-world examples of VML’s successful business transformation case studies, reach out to us here:

Download VML's strategy framework "From Data to Dominance: How Data Readiness Fuels AI Growth" here:

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