Ari Elkouby and Grant Paterson discuss the major factors driving gaming, its role in shaping culture, what the future of the industry looks like and how it all adds up to a mind-bending metaverse of technological fusion that will force us to reconceptualise marketing as we know it.
This WT Talk Features:
Grant Paterson, Head of Gaming & Esports, Prism Wunderman Thompson UK
Ari Elkouby, Executive Creative Director, Wunderman Thompson Toronto
