In this new report, we explore what has held back CPG organizations moving into D2C, and present the 5 areas where D2C can transform CPG brand operations, supported with the steps you need to take on this D2C journey.
Innovation, personalization and trialing new products are all key, and for many CPGs that means taking a fresh approach, beyond the confines of the traditional D2C playbook.
Written by VML's Global CPG Lead, Yann Gautier, this report draws on both VML's and Shopify's deep experience supporting countless CPG organizations globally, and defines what it takes for CPGs to truly thrive in D2C, with actionable recommendations.
