One of the first rules of commerce is that you must be where your customers are. And for most brands, that means having a presence on marketplaces.

But commerce is increasingly omnichannel. For all the popularity and dominance marketplaces enjoy, consumers don’t want just one option. They want the freedom and flexibility to move between multiple channels on a single shopping journey, online and off.

We call this omnichannel. But where do marketplaces, with all their pros and cons for brands, specifically fit in with an omnichannel approach?

Based on independent research, this guide pulls together what we learnt about brands’ perspectives on marketplaces now and in the future. We have rounded out a point of view with input from a number of VML marketplace and digital commerce experts across the world.

Today, VML supports more than 150 brands on marketplaces, generating $16.5Bn+ revenue annually for clients on Amazon, Tmall and other platforms, with a full suite of services to support operations. Talk with us about a free Marketplace Content Audit; a Commerce+ diagnostic into your brand's maturity on marketplaces; or a Navguide study - which will demonstrate your brand's total potential on the Amazon marketplace, including any lost revenue.

We can drive growth via marketplaces in your region

Lukas BW

Lukas Golumbeck

Head of Media, Center of Excellence for Amazon - Europe

Sinead BW 2

Sinead McCammon

Group Director, Strategy - North America

Glenda BW

Glenda Kok

Chief of Technology & Commerce - LATAM

Nick BW

Nick Pan

Chief Commerce and Strategy Officer - APAC


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