Milan Design Week: Kidult designs

“Our products are intrinsically playful, fun and engaging,” said Claudio Luti, Kartell CEO. “That’s why I chose to recover a project belonging to the history of Kartell in order to create a new line dedicated to a market segment we had not yet covered.”

The design and aesthetic not only speak to the young audience, but also to the parents—the ones making the purchase. Italian architect and designer Piero Lissoni’s toy vehicles include a tractor called Testa Calda and a race car called Discovolante, which have a nostalgic cardboard box-car aesthetic.

Italian design company Magis added several designs to its Me Too (Magis Kids) range. Designs include Little BIG chair by Big-Game, a chair with adjustable height that allows it to “grow” with the child.

“As a first chair, it is definitely an object that creates emotional ties,” said Augustin Scott de Martinville, co-founder of Big-Game. “We wanted it to have the qualities of an adult chair, but for children.”