The Smart Brick is part of Lego’s broader Smart Play platform, an open, interactive system where bricks, tags, and mini-figures connect and respond to one another—encouraging collaborative, social play. According to Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the Lego Group, the goal goes far beyond connected components. “It’s about the whole world coming to life,” he said. “It’s not just about Lego bricks communicating with each other—it’s about them seeing each other in space, knowing where they are.”
Several tech-fueled toys are now redefining how children learn. The AI-powered Dex camera is a handheld language-immersion device that encourages kids to explore their physical surroundings while learning new languages. Through interactive stories, games, and real-world prompts, learning becomes experiential rather than screen-bound. While, according to data from VML Intelligence's the "Future 100: 2026" report, almost half (49%) of millennials are open to the idea of kids being educated by AI, the Dex camera offers a balance of physical exploration with AI learning. A parent-founded startup, Dex also addresses a key parental concern by enforcing zero data retention, which will resonate with the 90% of parents who say they would like more control over their data and who can access it.
