Coverage of luxury hotels have been hitting headlines with publications including The Guardian and The Times noting next-level extravagant openings accompanied by lavish price tags. More recently, Bloomberg's January 2024 article titled "how $1,000-a-night hotel rooms became the new normal" addressing ultra high-net-worth travelers turning to opulent destinations with accommodations fit for royalty.

In the UK capital, The Emory opened in April 2024 by the Maybourne Hotel Group. The luxury suite-only hotel is located in London Knightsbridge and comprises of 60 suites across nine floors. Its signature Penhouse Emory Suite occupies the entirety of the top floor and measures 3,229 sq ft. Designed with quiet luxury in mind, the decor signals a modern approach tailored to today's luxury guests.

The Emory Champalimaud Suite 4
The Emory Andre Fu Suite
The Emory abc kitchens with artwork Damien Hirst and Science Ltd All rights reserved DACS Artimage 2024

The Emory. Images courtesy of Maybourne

September 2023 openings include Raffles London at The OWO and The Peninsula London. For the latter, room rates start at $1,600 per night, and suites start at just under $4,000. The Peninsula Suite is “the hotel’s most palatial accommodation,” the hotel says—and reportedly the largest private accommodation available in London. At 1,400 square feet, it includes a formal dining room, a private gym, terrace, and cinema. “It’s like a hotel within a hotel,” Sonja Vodusek, managing director of The Peninsula London, told Robb Report.

WEB The Peninsula London Lobby
WEB The Peninsula London Grand Premier Park Room
WEB The Peninsula London Reception

The Peninsula London

Luxury fashion house and jeweler Bulgari opened its new Rome hotel in September 2023. Room rates start at $1,500, but the crowning jewel is its premier one-bedroom suite—which costs €38,000 ($41,000) a night.

Upping the opulence with an added dose of grandeur, many hospitality moguls are transforming old castles into majestic accommodations. Palazzo Vil.n, opened in April 2023, “gives guests the chance to live like Roman nobility,” Travel + Leisure reports. Located in one wing of the Palazzo Borghese, the Italian noble family’s historic palace, the villa was imagined as “a Roman refuge for Arab sheikhs, Harry and Meghan, and Hollywood royalty,” the New York Times reports. To rent the entire villa, guests will need to shell out an average of €25,000 ($27,000) per night.

In Austria, the Almanac Palais Vienna, opened in April 2023, transformed a former palace into a hotel. And in Japan, two historic castles—Ozu Castle and Hirado Castle—are opening their doors to overnight guests for the first time.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

A man with light skin and dark hair lays on his right side next to a large black handbag. He wears a black tracksuit.
Insight

Quiet luxury

Stealth wealth makes a return, encouraging brands to shed logos and bold colors.
Read Article
A dark, large gymnasium photographed from above. Black furniture, weights, and walls. Spherical, bright white lights hang from the ceiling.
Insight

Luxe fitness clubs

Exclusive spaces are formulating tight-knit communities for getting fit.
Read Article