VML leads World Creative Rankings mid-year agency table
VML New York achieves the top position in The Drum’s World Creative Rankings midyear leaderboard
Putting inclusive design at the heart of your brand
A look at how progressive companies are using technology to improve the customer experience for consumers living with disabilities.
There are an estimated 1 billion people, or 15 % of the world’s population, living with disabilities. Given that 70% of consumers prefer to buy from brands that are inclusive, marketers are embracing the “inclusion revolution” by means of ad campaigns, social content and CSI initiatives. While this helps normalise disability, very few organisations are engaged in evolving their products or business strategy with inclusivity in mind.
