Putting inclusive design at the heart of your brand

There are an estimated 1 billion people, or 15 % of the world’s population, living with disabilities. Given that 70% of consumers prefer to buy from brands that are inclusive, marketers are embracing the “inclusion revolution” by means of ad campaigns, social content and CSI initiatives. While this helps normalise disability, very few organisations are engaged in evolving their products or business strategy with inclusivity in mind.