The concept of smart city transforms into a smart life, focused on the changes people have experienced living in isolation and the adaptation of their everyday lifestyles. This includes revaluation of space and naturalness, economy of surroundings, and the useful mobility necessary to connect with a healthier life.
Smart Cities - Human Cities
Following the changes happening in cities allows us to understand the evolution of society.
SMART CITIES, SMART LIFE

Nowadays the most inspiring brands of the region create and capture value from experience.
Ernest Riba
Chief Strategy Officer LatAm, Wunderman Thompson
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