Consumers are scheduling out their ultra-tailored lifestyles to include moments for meditation, health, work, and bursts of joy. By turning to-do lists into bite-sized items, people are fitting what they need and want to do into their days.
Sourse, a chocolate supplements brand, hit Sephora shelves earlier this year. The brand, also sold at Whole Foods, has snackable supplements for skin benefits and hair growth. Supplemental skin care has consumers thinking about beauty from the inside out, making intentional choices to fuel their bodies for health and aesthetic reasons. Sourse is making that supplemental factor fun and snackish, with chocolate and gluten-free options. The brand received $2.4 million in seed funding from several investors, including New Theory Ventures and Harlo Capital.
Daily rituals are hard to stick to, so some people are sprinkling in moments of micro-meditation to calm their minds and bodies. Short bursts of breath work, visual meditation, and mindful practices throughout the day can help with mental upkeep without dedicating oneself to a longer time commitment. It's also helpful for those who have trouble meditating or concentrating for longer periods of time. Susan Chen, founder of Susan Chen Vedic Meditation in New York told Well + Good that for just one to five minutes each, "these micro-meditations are a really great way to begin" one's practice. "The key here is quality, not quantity...if you take just a little time [to meditate] and fully invest your attention that would be more beneficial," psychologist Viktoriya Karakcheyeva, MD, told Well +Good.
No time to workout? Try exercise snacking. Real Simple published an article in May that outlined several workouts ranging from one to ten minutes that can easily fit into any schedule. In the article, University of British Columbia School of Health and Exercise Sciences professor Jonathan Little suggested that climbing stairs for just one minute, “three times a week improves cardiorespiratory fitness by 5 to 10 percent over six weeks—the same improvement you’d see if you walked for 30 minutes three times a week.” The Today Show featured 13 workouts at the end of March, all of which could be done in ten minutes or less.
Actress and wellness advocate Alyson Stoner spoke about her “micro-reset” habit at the Chronicon event in New York City this year. She takes small breaks throughout her day, in tandem with her digital platform Movement Genius, to walk, workout, meditate, call a friend, or do something else that centers and grounds herself.
Even social media habits have sized down. While online users are perpetually spending more time online altogether, their habits are shrinking in size. TikTok videos, Instagram Reels, BeReal timeframes; they’re all short and sweet snippets of a never-ending feed.
The difficulty of finding time to workout, to rest, and to take care of ourselves is nothing new. However, a collective consumer appreciation for quick, tailored bits of care during the day is gaining popularity, making these snackable lifestyle changes helpful and affective.