The turn of the new decade offers an inflection point for brands and consumers to look back on the progress we’ve made, tracing where we’ve been and how far we’ve come. The Super Bowl ads tapped into this introspective, celebratory current, projecting an overarching tone of compassion, camaraderie and humanity.
Many of last year’s Super Bowl ads offered commentary on technological advancement, demonstrating the pervasive influence of tech on daily life, while simultaneously poking fun at our dependence on it and highlighting its limitations. This year, however, brands chose to shine a spotlight on the complexities of the human experience.
