“My mission is for the human race to survive and thrive,” tech entrepreneur Bryan Johnson tells Steven Bartlett in A Diary of a CEO podcast released on August 3. Johnson believes it is possible for all of us to live forever and in the 21st century, the only objective we have is “don’t die.”

The 45-year-old has a clinic is set up in his Venice Beach home, and spends over $2 million a year on supplements, medication, tests, and treatments in an attempt to lower his biological age to 18. Doctor report results suggest that Johnson has the heart of a 37-year-old, the skin of a 28-year-old, and the lung capacity of an 18-year-old. Johnson openly shares his routine and findings via Project Blueprint and people can opt in for the program for $1,684.50 a month.

Eric Verdin, chief executive of The Buck Institute for Ageing Research, told the BBC about its research to improve healthspans and quality of life in later chronological years. "Based on the data [if we live healthily], I would predict that most people could live to 95 in good health. So there's 15 to 17 [extra] years of healthy life that is up for grabs for all of us," he said. "Lifestyle is responsible for about 93% of your longevity - only about 7% is genetics.”

Longevity specialist Dr. Peter Attia published “Outlive: The Science & Art of Longevity” this spring, and believes leaders in medicine and tech should turn their attention to what he calls Medicine 3.0: proactive prevention and maintenance for late-life quality. His book articulates that precise attention to blood tests, nutrition, exercise, sleep, and emotional health can all benefit physical health in the long run, and can effectively change the trajectory of diseases that affect people later in life.

Actor Chris Hemsworth explores ways to unlock longevity in a six-part series for Disney +, pushing his mind and body to live a better, healthier, and longer life. “Limitless” was released in November 2022 and every episode challenges Hemsworth to discover his body’s potential, including going on an off-grid adventure to future-proof his brain and learning to control stress by walking on a crane from a great height.

Several companies are investing millions in healthcare and technology to study, understand, and ultimately improve biological age for people around the world. Launched in the UK in 2022, Altos Labs began studying biological reprogramming to prolong human life. Venture capital firm Healthspan Capital has invested and supported a range of companies studying longevity biology – or LongBio, as the company calls it – since 2021.

“Longevity biotech ("LongBio") will revolutionize biomedicine by bringing aging under medical control. The traditional pharma model of 'sickness management' will be gradually replaced with the LongBio approach of targeting the root cause of disease,” Sebastian A. Brunemeier, general partner and co-founder of Healthspan Capital, tells VML Intelligence. Brunemeier predicts that “new tools like gene and cell therapy will enable more precise reprogramming of biology that will make our history of pills and plant extracts look medieval by comparison.”

Technology and research in prolonging healthspans are still limited and in their infancy, however health-conscious consumers are willing to learn and spend on ways to prolong life and reinforce healthy living.

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