The global pandemic has made many banking, financial services, and insurance companies wake up and acknowledge the significance of digital.It’s also pushed digital visitors to interact with brands in new ways, from opening a new credit card to applying for a mortgage to findinghealth insurance – all online. It accelerated companies’ digital transformations and made a compelling business case for UX, marketing, data analytics, and innovation teams everywhere.
But, like you, we’re wondering what this period of immense change means for the future of financial services and insurance businesses. To better understand how business leaders plan to build on the digital momentum this year and beyond, Contentsquare and Wunderman Thompson sat down with twelve digital leaders from global banking, financial services, and insurance businesses like Discover, AIA Insurance, HSBC, Allianz, NatWest, and more.
