Eight words you need to know in 2020, adapted from The Future 100: 2020.
A glossary of the words that will define 2020.

- Gamefluencers: the gaming and esports stars who are amassing loyal followings, reaching celebrity status and drawing the attention of brands.
- Carbonomics: a new value system in which financial transactions are informed by an individual’s carbon footprint score.

- Skintellectuals: a rising class of beauty consumers seeking scientific expertise and deep insight into skin health.
- Voluntourism: a conscientious approach to tourism that prioritizes social good, cultural heritage and environmental conservation.

- Biocontributive: a step past carbon offsetting or carbon neutrality; the active contribution of resources for a carbon- and energy-positive future.
- Supercreatives: the next generation of creatives charting new territory for artistic expression thanks to a digital and multidisciplinary arsenal of tools.


- Transhuman beauty: the evolution of traditional beauty standards in the face of a future where natural ecosystems and human existence may be fundamentally altered.
- Menotech: an emerging market leveraging technology to innovate menopausal and perimenopausal lifestyles.
For more, download The Future 100: 2020.
Main image courtesy of Oslo Airport City
Please provide your contact information to continue.
Related Content

News
Cannes Lions 2025: VML’s Highlights, Events, and Win Updates
Explore VML’s activities, key sessions, and latest announcements from Cannes Lions 2025, the leading global festival for creativity and innovation
Read Article 
News
VML Highlights Emerging Talent and Diversity at Cannes Lions 2025
Young Lions competitors, See It Be It participant, Cannes Can advocates, and Creative Academists showcase VML’s dedication to creativity and inclusion at Cannes
Read Article