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The Future Shopper Report 2023

An unparalleled view into the world of online commerce and shopping behavior to help you win online

Author: Hugh Fletcher
Global Content and Thought Leadership Director

An unparalleled view into the world of online commerce and shopping behavior to help you win online

The new 2023 report presents a truly global view of online shopping behavior and will help retailers and brands understand the trends they need to act upon today, and strategically plan for in the future, to succeed online.

Examining where and how consumers are spending, the customer experience, new channels (including working from home, gaming and social), sustainability, technology and much more, it’s a critical read for brands, retailers and marketplaces.

Download the report now and find out what 31,000+ consumers across 18 countries told us about shopping online.

The Future Shopper 2023

Online shopping is rising slowly, but shows no sign of stopping in the future

58%

of all consumer spending is now online

64%

of spending will be online in 10 years' time

68%

of global shoppers are now more comfortable with technology than last year

Demand is up for omni-channel shopping across channels, devices, physical and digital

56%

of consumers say they want seamless communications across digital and physical channels

60%

of global shoppers prefer to shop with a retailer or brand that has both digital and physical stores

32%

of all online spending globally is done on mobile phones

Marketplaces remain the number one online channel

35%

of global shoppers get their inspiration from marketplaces

31%

of global shoppers search for products on marketplaces

35%

of all online shopping globally goes via marketplaces

But don’t discount physical and D2C commerce

24%

of global shoppers get their inspiration from physical stores

14%

of online shopping goes through D2C brand sites

58%

of global consumers like buying from branded marketplaces

We're here to help

Hugh Fletcher

Hugh Fletcher

Head of Thought Leadership

Ken Platt black and white

Ken Platt

Director of eRetail

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