From pop culture to major elections, today’s consumers are immersed in politics like never before. In a hyper-politicized landscape, it is increasingly difficult for brands to opt out of important political conversations. And consumers are watching carefully, with public awareness of corporate stances on political issues hitting an all-time high in 2016.

In this climate, how can brands stay relevant in political conversations while maintaining their values? The Political Consumer report offers a guide to the new landscape of political forces that brands need to navigate.

This report includes:

  • 10 pages of infographics based on a consumer survey from SONAR™, J. Walter Thompson’s proprietary research tool, measuring consumer attitudes toward politics, media and brands across generations
  • A deep dive into the economic, technological and demographic forces shaping today’s hyper-partisan consumer landscape
  • Case studies of effective recent campaigns, from those that brought a voice to influential movements to those that attempted to bridge the partisan gap

Political Consumer 02 HR

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

VML Cannes Young Lions 2025
News

VML Highlights Emerging Talent and Diversity at Cannes Lions 2025

Young Lions competitors, See It Be It participant, Cannes Can advocates, and Creative Academists showcase VML’s dedication to creativity and inclusion at Cannes
Read Article
FW VML NZ Distracted Driving
In The Press

Young People Encouraged to Ghost Their Loved Ones While Driving in New Campaign via VML NZ

Young drivers have a crash risk that is four times higher if they use their phone while driving
Read More