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Unlock the Full Value of Salesforce Marketing Cloud
Our whitepaper lays out the steps to optimize performance, improve user adoption and maximize your Salesforce ROI
In today’s competitive digital landscape, organizations leveraging Salesforce solutions are under constant pressure to extract maximum value from their investment.
Despite talented teams, best-in-class tooling and a clear vision, the struggle with siloed data, outdated processes and underutilized capabilities remains.
Our whitepaper "Unlock the Full Value of Salesforce Marketing Cloud: What Actually Drives ROI Across Customer Journeys" lays out the steps for organizations to identify hidden value within their Salesforce Marketing Cloud investment, optimize digital operations through targeted process refinement and role-specific training, and increase ROI by ensuring every Salesforce Marketing Cloud tool and feature is fully leveraged.
Download our whitepaper "Unlock the Full Value of Salesforce Marketing Cloud"
The Challenge: Why Your Salesforce Marketing Cloud Isn't Delivering Max ROI
VML's Salesforce Marketing Cloud-focused methodology addresses common challenges encountered by technology leaders – you've invested in a powerful platform, but are you seeing the returns you expect? Common pain points include:
- Underutilized Salesforce Capabilities: Features are bought but not fully enabled or understood.
- Low User Adoption: Teams aren't confidently using the platform, leading to inefficiencies. Are you solving Salesforce Marketing Cloud user adoption issues effectively?
- ROI Discrepancies: A clear gap exists between technology costs and business returns.
- Tooling Overwhelm & Knowledge Gaps: Marketers are bewildered by functionality or lack the training to leverage it.
These challenges prevent you from achieving optimal Marketing Cloud Optimization and can hinder your overall Digital Transformation goals. If your team is still doing what they did before despite having Marketing Cloud, it's time for a change.
For Salesforce Marketing Cloud organizations facing lean teams and mounting commercial pressures, now is the time to harness the full power of your Salesforce Marketing Cloud tools.
How VML Can Help
An award-winning and trusted Salesforce Partner, VML's Marketing Cloud expertise is designed to address these critical issues. Powered by our 3-Phase approach of Discover, Define and Deliver, we can help you unlock the full value of Salesforce Marketing Cloud and significantly improve your digital operations optimization.
Let's Talk
Download the report and contact our experts today to get started building a strategic plan for increasing your Salesforce ROI.
FAQS: SALESFORCE MARKETING CLOUD
Many organizations struggle with "tooling overwhelm," "agility issues," "knowledge gaps," and "underperforming outcomes" from their Salesforce Marketing Cloud investments, leading to significant ROI discrepancies. VML directly addresses these by identifying hidden value, optimizing digital operations through process refinement and role-specific training, and ensuring every feature is fully leveraged to increase overall return on investment. Our methodology focuses on fine-tuning configurations, improving user adoption, accelerating feature rollouts, and re-engineering inefficient processes.
VML utilizes a proven 3-Phase Approach:
Discover: We conduct deep-dive analyses, reviewing existing solutions, documentation, performance reports, and stakeholder feedback to identify challenges and opportunities, resulting in high-level use cases and optimization reports.
Define: We tailor solution pathways by developing change management plans, creating custom training materials, and proposing both quick wins and long-term strategic enhancements, documented in a detailed action plan.
Deliver: We support the implementation and rollout of agreed changes with flexible models, establish baseline KPIs, and provide continuous monitoring to capture improvements in user adoption, conversion rates, and overall ROI.
VML is a Salesforce Marketing Cloud Global Summit Partner with deep digital expertise, combining broad knowledge of the Salesforce ecosystem with a practical, outcome-driven approach. We boast a proven track record across sectors like FMCG and luxury retail, delivering measurable business impact. With 9,000 technology experts across 71 centers globally, VML offers holistic engagement from initial discovery to final delivery, transforming technology challenges into strategic business advantages and driving sustained growth.
The first step is a comprehensive discovery audit to benchmark your current Salesforce Marketing Cloud performance and identify immediate opportunities for optimization. Our whitepaper outlines how to assess your configurations, user skills, and existing workflows to build a strategic plan for increasing ROI.
