VML takes home 90 awards, including 7 Grand LIA, at 2026 London International Awards
The total includes 26 Gold, 30 Silver and 27 Bronze, with three Grand LIA going to "The KitKat Heist"
Untold Stories in Women's Sport
Don't Brand It - Build It: The Real Opportunity in Women's Sport
Women’s sports aren’t just having a moment—they’re building momentum. We’ve seen record-breaking viewership, game-changing performances, and an undeniable surge in fan engagement. But here’s the key: this isn’t just a trend—it’s a transformation. 54% of women's sport fans became so in the last 3 years, and there's a brand new audience looking to be reached and connected with.
The key is to look beyond the stadium walls. Women’s sports fandom is just starting, and bold brands have the power to grow the game and share its magic with millions waiting to feel the spark. Don’t just brand the stories, help write them and reach those who aren’t listening... yet!
