Here are ten headlines we're flagging this week.

  • Joy therapy is the latest wellness trend, according to Condé Nast Traveller. As the joyconomy continues to take shape, voyagers are looking for mindful excursions and experiences on their journeys.
  • Bright colors and playful shapes that spark optimism are leading a new wave of the joyconomy’s retail. Fanta introduced a rebrand this week with a “truly playful” global identity, per Dezeen, and Target is leaning into “affordable joy” per CNBC.
  • Intrepid dining continues to taunt and excite travelers looking for an extra thrill. This summer, guests can visit the Veuve Clicquot Champagne Cellar located 131 feet underwater, according to Travel + Leisure.
  • Moderate drinking has no health benefits, an analysis reported by The New York Times says. Gen Z, a vocally sober-curious generation, may align their consumption habits with these results, and instead stick to occasional indulgence as young flexivores.
  • If you’re not already using AR to navigate your next trip, you may find it in your street art. Tripadvisor is pairing AR with street murals in San Diego, per Marketing Dive, part of a larger immersive art campaign.
  • Jacinda Ardern delivered her farewell speech this week as she stepped down as New Zealand’s Prime Minister after six years in office, as was reported by various outlets including The New York Times, NBC, and Vogue. Ardern previously stated that she had “no more in the tank,” and felt it was time to take a step away from what was a very demanding job. Her actions and the way she has navigated her career reflect a new wave of careers and well-ambition, where young people are prioritizing their beliefs and wellness over traditional pressures of defined success.
  • Bombay Sapphire is preparing to host the world’s largest AI art event according to Marketing Dive; perhaps the next iteration of NFT art is in the works.
  • NASA announced the crew of four astronauts who will take flight on the Artemis II Moon mission, per The New York Times. Christina Koch, the mission specialist, will be the first woman to fly to the moon, one small step for (wo)man, one giant step to stem the shesession.

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