Skip to main content
VML
About Us
Work
What We Do
Insights
News
Careers
Contact Us
At a Glance
Offices
Apps
B2B
Brand Experience
Commerce
Consulting
CRM
Customer Experience
Data
Enterprise Solutions
Health
Influencer Marketing
Intelligence
Media
Web3
Social Media
Sport, Experiential & Entertainment
VML Home
The Future 100: 2025
Read Article
AI in the workplace today
Read Article
CES 2025 Trends
Read Article
Tomorrow's Commerce 2025
Read Article
Insights
Insight
Nike's Arab athletes, payment wars and more
Live chilling, low-tech retail, high-tech Tinder.
Read Article
Insight
Vitamins get a makeover
New lifestyle branding for vitamin supplements reinvigorates a staid consumer category.
Read Article
Insight
Patient wearables
Two British hospitals will trial a wearable device to monitor patient health.
Read Article
Insight
Toy Fair 2017: Key trends
The New York Toy Fair offered a microcosm of trends in children's products.
Read Article
Insight
YouTube originals, the origin of slang and more
Fake news marketing, gen Z rising, the year's most innovative companies.
Read Article
Insight
Nicholas Orsini, interactive producer, J. Walter Thompson
In digital, we've seen that shorter has become the new norm.
Read Article
Insight
Year of the train
In many parts of the world, train travel appears poised for an upgrade in 2017 and beyond.
Read Article
Insight
AI learns new tricks
A bot has beaten the world's top poker players, a milestone showing that AI can work with incomplete information.
Read Article
Insight
Data couture, AI storytelling and more
Generation Health, Shazam for Pinterest, athleisure makeup.
Read Article
Insight
Super Bowl 2017
Branding lessons from the "most political Super Bowl ever."
Read Article
Insight
Haptic ads
Touch technologies are adding a new dimension to mobile advertising.
Read Article
Insight
Upcycling for the masses
From kitchens to footwear, recycled plastic is showing up in more mass-market products.
Read Article
Insight
Robo-baristas, fashion's day of reckoning and more
Lego life, brands get political, mobile adblocking arrives.
Read Article
Insight
A/D/O
An auto brand boosts its creative bona fides with a new space dedicated to innovative design.
Read Article
Insight
Nail tech
Technology is opening up new possibilities for nail art.
Read Article
Insight
Sportspitality
From experiences to interiors, high-end hotels are infusing hospitality with wellness in an effort to stand out.
Read Article
See More Insights
Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
Read Article
Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
Read Article
Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
Read Article
Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
Read Article