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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
Digital fertility
A medical-grade contraception app is offering choices for women tired of the pill.
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Insight
Devra Prywes, vice president, Unruly
Whether it's a political ad or a brand ad, intensity of emotional response makes it shareable.
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Insight
The Innovation Group launches Women, Next
Our double-length report offers a road map for brands that want to connect with the future female consumer.
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Insight
Women, Next
Women, Next
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Insight
CoverBoys, the gig economy and more
Brexit woes, Latino California, the Facebook Workplace
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Insight
Lighter libations
Taking their cue from the success of seltzers, alcohol brands are cutting calories.
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Insight
Cannabis fine dining
As states move toward legalizing marijuana, chefs are using the plant in high-end dining.
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Insight
The Joy of Bees
Innovators celebrate bees with work exploring the human relationship with nature.
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Insight
Big data chic, ride-hailing wars and more
Kayak for shipping, AI pop, cashless in Sweden.
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Insight
Reality-size fashion
Fashion brands and media outlets are reaching out to women of all sizes.
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Insight
Branded audio
Inventive brands see podcasting as the next frontier of content marketing.
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Insight
Tactile payments
Scrip is a beautiful device that adds a human element to cashless payments.
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Insight
Luxe laundromats, Chinese tourism and more
Wellness rock stars, American e-sports, battle of the generations.
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Insight
China’s fitness boom
A fitness boom in China is driving expansion for activewear brands and retailers.
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Insight
The luxury of less
Emerging luxury brands are launching pared-down collections for customers tired of excess.
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Insight
The Innovation Group launches Glass
A pop-up magazine with a new take on womanhood.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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