Insights

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Insight

The future of festivals and experience

In partnership with Hunter Boots' Festival Summit, The Innovation Group explores the future of festivals and experience culture.

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Preschoolers learn to code, the singles scene and more

Chinese consumers splash out on luxury experiences, Nike moves into fashion, ancient beauty treatment revived.

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SXSW 2016: McDonald’s VR Loft

McDonald's succeeds at SXSW with a simple but captivating virtual reality experience.

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SXSW 2016: The Memory Observatory

Kodak's first appearance at SXSW highlights the emotional power of analog media.

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The Promise of Cuba

The Promise of Cuba

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The Promise of Cuba on video

Our three-part video series explores Cuba's economy, tourism and technology.

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The Innovation Group launches The Promise of Cuba

We announce the first major agency report on Cuba since the normalization of US-Cuba diplomatic relations.

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Understanding Transgender Inclusivity in Advertising

Understanding Transgender Inclusivity in Advertising

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Gen Z goes beyond gender binaries in new Innovation Group data

56% of US Gen Zers know someone who uses gender-neutral pronouns, according to the new study.

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Vice on Gen Z, the solar strip and more

Subscription box retail, Kraft's big experiment, Amazon's new live shopping show.

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Culinary Innovation at SXSW: Panel preview

The Innovation Group's Lucie Greene previews notable food trends ahead of a panel at SXSW.

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Rebooting Healthcare

AI company DeepMind is building technology to save lives on a grand scale.

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Fertility pop-ups, employee-less retail & more

Silicon Valley luxury, ad-funded adblockers, e-commerce in the Middle East.

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The Innovation Group at SXSW Interactive 2016

We're headed to Austin to present on the future for brands in Cuba, Gen Z and gender, and food trends.

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Cuba: The next tourism magnet for millennials

While current US tourists to Cuba are older and wealthy, signs point to a millennial tourism boom.

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Mike Nelson, head of innovation, Mirum Reading

Innovation has been a part of Cuban history and culture for the last 60 years.