Somatic wellness
Wellness modalities are inviting people to go inward to discover what their bodies—and minds—really need.
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Underconsumption
The notion of buying less—whether a reaction to social media’s inherent overstimulation, or for financial or eco reasons—is setting social media alight.
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Karmic salons
Haircuts are taking a positively spiritual turn, with practitioners weaving reiki and energy healing into the salon experience.
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Monthly roundup: August
Mushroom haircare, stress on shelves, fourth spaces and more.
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Fine fragrance reinvigorated
The luxury olfactory experience gets an update thanks to a young generation willing to splurge on smelling rich.
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Work resorts
The five-star office has further evolved, into a wellness sanctuary and purpose-driven community hub.
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Dream tourism
Hotels are making dreams worth remembering with next-level sleep experiences.
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The rise of micro EVs
How big can tiny cars get? A slew of new launches is making mini cars ones to watch.
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SXSW 2024: Key Trends
At Austin's annual celebration of all things tech, culture and innovation, SXSW explored the ways AI and humanity will evolve together
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Joyful architecture
The idea of architecture that uplifts and creates a sense of community is taking hold.
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SXSW is Coming to London. So What?
A Texan SXSW veteran and a Londoner on how to make the most out of activating at the festival's 2025 UK debut
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Longlife careers
Undiminished by age—for some celebrated creatives—careers can thrive for a lifetime.
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Monthly roundup: July
Spray-on sneakers, social prescriptions, reality-shifting and more.
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Dupes evolved
The concept of a dupe is becoming more nuanced, with product imitations evolving and the relationship to originals more complex.
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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