Two small child's hands, with light skin, pinch together layers of colorful playdough into a rainbow.
Insight

Gen Alpha’s mental wellness

Stress relief toys are hitting the market as a growing mental health crisis grips young kids.
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A man with gray hair wearing an orange jumpsuit and a white long sleeve shirt is standing on a boat holding a crab cage in front of him.
Insight

From pest to plate

The battle against invasive species is getting a tasty twist as food and drink brands harness their potential.
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Two animated beings. Left: a bunny smiling menacingly sits, wearing a red jacket with tattoos on his hands. Right, a bear-like animal smiles towards viewer with hands outstretched, wearing a blue collared shirt and a gold necklace.
Insight

Weekly roundup

AI fast-facts, synthetic celebrities, streaming successes and more.
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Two yellow pyramid pillars with pink tips hold a colorful tapestry that hangs between them. The image is angled with the right pyramid closer to the viewer.
Insight

Joyconomy retail

Playful shapes and bright colors are sparking optimism for retail consumers.
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A series of screenshots of paused TikTok videos that read "de-influencing," taken from the TikTok app.
Insight

De-influencing

A new influencer is gaining favor with consumers, leveraging honest reviews and perspectives to keep wider overconsumption and wastefulness in check.
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A woman with light skin and brown hair smiles to the right of the camera, holding an envelope. She is wearing a white blouse.
Insight

Well-ambition

Career aspirations, while worthwhile, are no longer an excuse to disrupt one’s balance and wellbeing.
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A man with dark hair and light skin stands opposite a woman with blonde hair and light skin. They are miniaturized and standing on a refrigerator shelf next to various produce items: an old chicken wing, lettuce, tomatoes, cheese, orange juice, eggs.
Insight

Super Bowl 2023

Absurdism, joy, and nostalgia dominated this year’s Super Bowl commercials.
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An image of a laptop with a screen that reads "the internet's favorite brands." A bar at the top reads: "consumerhaus" and "shop." Images of grocery products are listed on the right.
Insight

Savvy subscriptions

Companies are reworking the subscription model to appeal to the next generation of price-conscious consumers.
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F100 2023 MYWT
Insight

The Future 100: 2023《2023全球百大趋势报告》

Wunderman Thompson年度百大趋势报告，带你一览2023丰富多彩的灵感与洞察。
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A table of harvested and hunted ingredients, left to right: fungi, gourds and herbs, apples and pears, a grey goose and three birds at right.
Insight

The future of fine dining

Restaurants are pivoting towards niche settings and experiences to keep consumer minds enthralled and their stomachs full.
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A woman with tan skin and dark hair parted down the middle rests her face on her left fist and gazes into the camera.
Insight

Stephanie Lee, founder and CEO of Selfmade

“We get to change the definition of 'what is beautiful' to 'feeling beautiful.' Beauty as an emotion is a really cool thing to see come alive for people.”
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Two images spliced together. Left: Three gray, circular stone stools are photographed from above. Right: a gray, pebble-shaped stone holds two chopsticks.
Insight

Supercircular design

Restaurants are getting a circular redesign.
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A woman with light skin and blonde hair faces the camera and looks at a harvested root, blurred in the foreground.
Insight

Flexivores

Consumers are reconsidering their culinary habits, saving meat and extravagant cuisines for travel and special occasions.
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A close-up image of a woman with light skin and dark hair wearing silver glittered eyeshadow holds a silver ball.
Insight

Affirmational beauty

Beauty is merging with identity exploration and play, elevating makeup into an act of self-affirmation.
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Person in yellow jumper on a laptop
Insight

Moving towards MACH

Know the difference between the baby and the bathwater
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Two images spliced. On the left, a man with light skin and light brown hair looks directly into the camera. On the right, a woman with light skin and dark, long hair leans her head on her hand and gazes into the camera.
Insight

Krista Kim and Peter Martin, co-creators of the 0RB System

"We used to be passive consumers, but now we have become conscious co-creators."
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Other Insights

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Trends Report: Key Takeaways for Pharma from Cannes 2025

Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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HERO Cannes Lions Terrace
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Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Kit Kat OOH
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Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch

VML's top picks to help you navigate the key marketing and advertising talk tracks
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