Three lab petri dishes, each containing a different stage in the process of deriving mycoprotein from fungi. The first dish contains a solid mass substance, the second dish contains a matter that’s reminiscent of meat and the third dish houses a powder.
Insight

Tackling our Environmental Pawprint

As alternative sources of protein become increasingly popular in the human world, the pet food market is also embracing more sustainable practices.
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Two matching white cat-shaped avatars with colorful floral design, each wearing a green hat with “100” in yellow numbers and a black chin strap. Behind the left is a tall, leafy tree and mansion windows. Behind the right is a purple background with stars.
Insight

Sustainability in the metaverse

What does sustainability in the metaverse look like?
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Black and white photo of three band members playing onstage. A man sings into a microphone playing guitar. To his right, a woman sings while playing bass guitar. Behind her, a man plays the drums.
Insight

Rewirement

“I'm not retiring, I’m rewiring. My future's unfolding still, and I don't really want to put the guard rails on it.”
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A day in the life of a future shopper
Insight

A day in the life of a future shopper

What will shopping look like in 10 year’s time? Or even five?
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Omnichannel personalisation
Insight

Set yourself up for personalisation success in omnichannel – no one will protest

Are your customers being satisfied?
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A large white blimp flies over a disaster zone of broken houses, trash and debris. The blimp reads "Flying Whales."
Insight

The new doctor’s office

Brands are finding innovative ways to deliver healthcare to isolated communities while simultaneously future-proofing services against uncertainty.
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A white, older woman with short white hair smiles off-center at the camera. She wears a black shirt and blue gemstone earrings in front of a red background.
Insight

Tania Chambers, co-producer of "How to Please a Woman"

“You can’t be what you can’t see.”
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Two masked men wearing blue jackets and protective glasses and stand at opposite desks in a laboratory. The man in the forefront works on a desktop computer, and the man in the rear is handling metal machinery.
Insight

Next gen heat tech

Heatwaves around the world are driving the development of sustainable cooling technology.
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Zoomed-in 3D object that reads TRANSAK in yellow letters repeating across the top. "Click to start" appears above the TRANSAK writing.
Insight

Banking in the metaverse

Need cash in the metaverse? How banks are rethinking digital finance.
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A projection onto London Tower Bridge at night-time. The projection shows a woman playing football accompanied by the words “YOU’VE NEVER SEEN AN ICON LIKE THIS” and “LEAH WILLIAMS IS NEVER DONE” There is a Nike logo in the bottom righthand corner.
Insight

Sportsvolution: Women’s Sport Rising

Women’s sport is stealing the limelight in a glorious summer of sport. Can greater visibility tip the balance towards gender equality?
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Image Description. A black and white photo with a Black woman smiling. She is wearing glasses and standing in an urban environment.
Insight

Fay Reid, Founder, 9 to 5 Menopause

“I feel like I’m entering a new chapter and celebrating the next stage of me."
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WT Cannes Win GP Speakingin Color WT COM
Insight

The rise of emotional B2B

VML’s Grand Prix win at Cannes puts the agency at the forefront of a radical new approach to communicating with business customers – here’s why.
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A screenshot of TikTok’s #ecotok feed displaying paused video clips from various users. Samples of text, left to right: “When you realize the world needs to be shopping for their groceries differently; Small ways you can help the Earth! [Part 15]..."
Insight

Climate optimism

Gen Z is turning their climate anxiety into climate optimism.
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A white woman with short brown hair lays crouched in a clear tank halfway filled with water. She wears a white T-shirt and undergarments, and reaches to touch the top of the tank just above her head.
Insight

Lab-grown beauty

Biotech beauty is gaining speed, simultaneously improving product formulations and sustainability.
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A collage of images: British flags, aerial view of trucks, a slate of NFTs by ARTIFACTs and SCMP, an airplane over a crowd of people, a man eating, a large rubber duck in water.
Insight

Post-truth NFTs

NFTs are more than collectible digital icons: they’re ownable tokens of information that may sway a growing wave of misinformation.
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HERO in their words
Insight

In their words: defining inclusion

“Diversity and inclusion mean representing my life, not just your life.”
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Other Insights

WPP Beach 16 9
Insight

Trends Report: Key Takeaways for Pharma from Cannes 2025

Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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HERO Cannes Lions Terrace
Insight

Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Kit Kat OOH
Insight

Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge
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Cannes top 10s hero 02
Insight

Cannes Lions 2025: Ones to Watch

VML's top picks to help you navigate the key marketing and advertising talk tracks
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