Inclusive AI beauty advisors
AI-powered recommendations are paving the way for a more inclusive beauty industry by offering personalization for all.
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Liam Young, speculative architect and director
"Science fiction is not about prediction. Science fiction is about promoting action."
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Solo wellness
A new cohort are changing traditional relationship dynamics as many people prioritize self-growth and internal reflection.
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Tribeca Immersive 2022: Key trends
At Tribeca Immersive 2022, storytellers moved beyond the novelty of VR for VR’s sake, using it to advance a deeper purpose.
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Rewilded minds
The next evolution of the conscious consumer is rewilding day-to-day life.
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Virtual nurturers
Consumers are finding new avenues to care for and nurture others in the digital realm.
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Loneliness in gen Z
Younger generations are expressing a need for deeper engagement and more authentic social interaction, but can they find it online?
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Supercharging hair health
Wider attention to female hair loss has given way to a wealth of strengthening solutions.
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Expert influencers
Brands are turning to professionals to promote their products and services in the next iteration of genuinfluencers.
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Wellness work incentives
Companies are directing money into mental health benefits to attract and maintain their workforce.
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Automobiles, Avatar, and Advertising
Medical Device Marketing for the Consumer Age
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Crypto luxury
Luxury brands are enticing the crypto-elite with new cryptocurrency payment options.
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Trending at #OMR22
One of Europe’s biggest digital festivals makes a spectacular come back
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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