Insights

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Insight

Employee-led campaigns

Companies are scouting out employees as new brand ambassadors.

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Public meditations

Designated spaces for emotional check-ins are emerging in public locations around the world.

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Krista Kim, contemporary digital artist, founder of the Techism movement

“The metaverse realized is the imagination realized.”

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New wave creatives

The next generation of digital platforms puts creative power in the hands of the user.

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Menoculture

We’re rounding up the top 5 activations bringing menopause into the mainstream.

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5G futures: Global edition

How do consumer attitudes towards 5G differ around the world?

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Metabolic brands

Metabolic health is the latest wellness metric to monitor.

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New beauty labels

Beauty brands are reimagining the nutrition label for the next generation of consumers.

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China crackdown

China is cracking down on the tech industry.

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Mental fitness

Mental health is becoming a publicly accepted—and expected—part of physical athleticism.

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Net-zero alcohol

Can your next happy hour drink of choice help to reverse climate change?

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In America: A Lexicon of Fashion

This year’s Met Costume Institute exhibition is a reflection of the current state of culture: anchored in activism, informed by technology and led by gen Z.

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AI beauty

Consumer preference for science-backed products is boosting AI beauty sales and popularity.

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MetaSocieties

A digital reality that reflects the values and standards of our physical lives is in the making.

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Branded virtual worlds

Are interactive branded virtual worlds the future of advertising and ecommerce?

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Direct-to-avatar

Is direct-to-avatar (D2A) the next big business model?