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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
The TikTok business empire
User engagement is diversifying and brand opportunities are growing. What does this mean for the social platform's future?
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Insight
Branding together
"Coopetition" is the new benchmark that brands are setting in a bid to save the world.
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Insight
Functional fragrance
Scent is being elevated as a channel for health and wellbeing.
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Insight
Generation Regen
Coming of age in a climate emergency has made generation Z unapologetically outspoken and impatient for change.
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Insight
Home havens
A roundup of the top five recent developments in at-home empires.
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Insight
Solving For A Cookieless World
WPP and Wunderman Thompson at Salesforce Connections 2021
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Insight
Scientific stays
The concierge will take you to your room now—or the sea, or the moon.
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Insight
Aisha Chottani, founder, Moment
"Moment is a gateway into meditation."
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Insight
Blue carbon
Are our oceans the secret solution to the climate crisis?
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Insight
Audio healing
Using soothing sounds to heal physical pain is growing louder in wellness circles.
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Insight
Ethical calculators
A roundup of the top five tools helping consumers and companies evaluate their ethical practices.
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Insight
vAns Zhang, founder, Trashaus
"We want to build a network to link our clients' single-use plastic to others who can use that plastic in different industries."
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Insight
Hybrid sports
The sports industry embraces virtual athletics.
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Insight
Big Tech becomes Big Health
Big Tech continues its push into healthcare and health management.
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Insight
Tote of personal finances - does it sit comfortably on a woman’s shoulders?
National Planning Director, Shaziya Khan, opines that brands have a real and relevant role to play in a woman's personal financial journey
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Insight
Creative carbon capturing
A list of the top five repurposed-carbon products entering the market.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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