The Future 100: 2021 vocabulary
A glossary of the words that will define 2021.
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Super Bowl 2021
This year's Super Bowl ads projected messages of humor, hope and unity.
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Meaningful travel
Tourism is undergoing a fundamental shift as travelers rethink where they want to go and why.
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Owning the delivery ecosystem
From food to vaccines, delivery services have graduated from nice-to-have to essential, driving a race to ownership.
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Back to basics branding
Brands are opting for pared-back visuals, reflecting a collective turn away from excess consumption.
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Indigenous dining
Cultural preservation meets fortified food systems with Indigenous cuisine.
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Employee uprisings
Employees are holding their employers accountable, demanding they honor company values.
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Micropreneurs
Budding entrepreneurs are creatively kick-starting new businesses—and the economy.
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Transcendent shows
Meditation apps are migrating to streaming platforms, bringing a dose of mindfulness to the entertainment industry.
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New trend report: The Future 100: 2021
Our annual forecast of 100 trends to watch in the coming year.
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CES 2021: Key trends
At CES 2021, the tech industry looked beyond innovation in pursuit of a deeper purpose.
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CES 2021: Entertainment upleveled
Immersive entertainment hits new heights as tech leaders race to overhaul the virtual viewing experience.
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CES 2021: Automotive sanctuaries
The car is being elevated into an extension of the home.
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Beatie Wolfe, digital artist and musician
"We have the power to enrich our own lives with depth and meaning via so many endangered experiences."
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Escapist retail
Virtual wardrobes and whimsical renderings are transporting shoppers to utopic destinations for otherworldly escapes.
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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