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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
Trend check: Best of our 2020 predictions
How did our predictions from last year fare? Highlights from luxury, health and finance.
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Insight
Trend check: Best of our 2020 predictions
How did our predictions from last year fare? Highlights from brands & marketing, food & drink, beauty and retail.
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Insight
Trend Check: Best of our 2020 predictions
How did our predictions from last year fare? Highlights from culture, technology and travel.
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Insight
Charlie Abrams, gen Z climate activist
"Our future, our fight."
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Insight
Antimicrobial packaging
Packaging companies are offering hygiene security.
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Insight
Wild-harvested ingredients
Locavore dinner menu or product label? Foraged and wild-harvested ingredients make it hard to tell the difference.
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Insight
Ghost kitchens
A new model for the future of dining optimizes operations and prioritizes off-premises dining.
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Insight
New trend report: Generation Z: Building a Better Normal
Generation Z are calling on brands, governments, and leaders to help them build a better normal.
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Insight
Mobilizing fandoms
Technology is fuelling fandoms into a force beyond entertainment.
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Insight
Plane dining
Elevated onboard eating captures would-be travelers' appetites.
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Insight
Cloud gaming
Big Tech battles it out in the cloud gaming arena. Game on.
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Insight
Healthy inhales
Consumers are looking to brands and wellness practitioners to help them breathe a little easier.
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Insight
Dating redux
Digital dating gets a mindfulness makeover.
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Insight
Genderless retail
From store layouts to online shopping categories, the gender-free treatment is hitting mainstream retail.
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Insight
New trend report: Back in the Game
The future of sports promises a new era of opportunity for brands.
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Insight
Sustainable performance
The sportswear category is shifting focus from performance materials to sustainability credentials to up athletes' games.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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