Athlete activists
A generation of athletes is leveraging its star power and building its own platforms to call for change.
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Retail e-volution
From vintage pieces to designer labels, consumers are moving online for the thrill of finding the perfect outfit.
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Gen Z gap year
Gen Zers are repurposing the gap year, trading in travel for service work, interim jobs and internships.
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The Private Life of Generation Z
Generation Z, those born after 1997, are the canaries in the coal mine of privacy.
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London Design Festival 2020
London Design Festival 2020 explored how art can bring us together, connecting viewers with each other and the environment.
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Inclusive periods
Brands are advancing the narrative around periods, making it inclusive of a wider range of experiences.
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Grief therapy
To address a deluge of cultural traumas, wellness practices are incorporating grief management as a component of overall health.
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The B2B Human Experience
Why Marketers Need to Look to Other Solutions to Keep Up with The Changing Business Landscape
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Essential arts
From re-opened museums to street corners, the arts are becoming a kind of therapy.
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Next gen mood trackers
Wearables are turning into high tech mood rings to help users manage stress and emotional wellbeing.
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Science-backed brands
From baby food to beauty, demand for science-backed brands is on the rise.
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Renting luxury
With priorities shifting for consumers, luxury brands are tapping into the rental model to stay relevant.
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Race To Ecommerce – Why Everyone Wants To Sell Online?
With the earlier apprehension around online shopping in India no longer existing, the Indian eCommerce market is undergoing a revolutionary change
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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