Brand academy
With education systems floundering, big brands are stepping in. Are co-branded diplomas the future of education?
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Extended stays
Vacation season is upon us—but so is a global pandemic. The tourism industry's solution? Long-term quarantine retreats.
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Slow retail
Retailers are making a comeback—one that emphasizes quality, longevity and taking things slowly.
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Nandini Jammi, cofounder, Check My Ads
"Customers just aren't responding to advertising the way they used to."
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Zero touch spaces
Zero touch spaces offer a taste of normality whilst keeping us safe, but brands need to consider compensating for the sensory loss
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Personal protective environments
The next iteration of PPE extends beyond the body.
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Michael Phillips Moskowitz, founder and CEO, AeBeZe Labs
"Content is not story. Content is actually chemistry, packaged through the prism of narrative, with tremendous curative potential"
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Next gen entertainment
Borderless and mixed reality projects are pushing the boundaries of entertainment.
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Tote of beauty
National Planning Director, Shaziya Khan, reveals ladies are unapologetically prioritising looking good to feel good
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Travel futures
Architects and designers are reimagining travel for pandemic-proof tourism.
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Retail concierges 2.0
Retailers are turning to digital channels to recapture an element of the personalized, in-store experience
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Culture Muscle Finance Study
Tracking consumer attitude and behaviour changes towards all matters of money
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Virtual activists
Passionate Gen Zers are finding ways to host protests in the digital world.
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Material innovation
New textiles and materials offer an added layer of protection.
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Stephanie Capuano, founder & CEO, 31st State & Gen Z, The Corona Diaries
"For gen Z, your products almost need to be secondary. You have to support them in a way that means something."
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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