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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
At-home empires
As daily life turns inward, the home now encompasses entire worlds, from the office to the gym and everything in between.
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Insight
Purified design
From UV lamps to self-cleaning water bottles, the future of design has hygiene at its heart.
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Insight
Prescribing positivity
In a world rife with uncertainty, fear and anxiety, people are looking to offset panic with positivity.
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Insight
Virtual gatherings
What does social distancing portend for the future of cultural experiences?
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Insight
Philanthropic brands
Brands are changing business tactics to support the healthcare industry as COVID-19 cases escalate.
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Insight
Distanced dining
The "hearts and souls" of cities are being dismantled as social distancing regulations take effect.
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Insight
Pandemic paralysis
Empty shelves, empty buildings and empty streets. A pandemic cripples countries around the world but resets our values.
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Insight
The beauty counter of the future, companion content and more
TikTok houses, open innovation, TV tourism.
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Insight
Biodata services
High-end services are turning to genetic analysis to take hyper-personalization to new heights.
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Insight
Young, angry – and optimistic
Hong Kong's Generation Z: standing up and standing out
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Insight
ASMR wellness
ASMR is evolving from the online sphere to inform innovative, IRL wellness treatments and experiences.
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Insight
Balenciaga broadcast, TikTok seminars and more
Sensory retail, CBD standards, micro-degrees.
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Insight
New Trend Report: Generation Z: APAC
Connected, engaged and coming of age in Asia Pacific
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Insight
Climate diets
Eco-conscious consumers are redefining what it means to eat healthily.
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Insight
Generation Z: APAC
Generation Z: APAC
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Insight
Pandemic brands
Amid the coronavirus outbreak, brands seize the opportunity to do good.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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