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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
Bioinformatics, cannabis open houses and more
Pop culture coffins, pH-balancing underwear, digital villages.
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Insight
Tactile tech
In the future, what will technology feel like?
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Insight
Yumi Ishikawa, founder, #KuToo
Yumi Ishikawa, founder, #KuToo
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Insight
Anti-excess consumerism
Millennials and gen Zers are craving an antidote to excess consumer culture amidst product fatigue and environmental concerns.
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Insight
Noble Panacea, sentient sculptures and more
Uber Money, AI interviews, airline sleep coaches.
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Insight
Streaming wars 2.0
New services are saturating the market and jostling for position as the next battle of the streaming wars heats up.
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Insight
Funerals reframed
By integrating health and wellbeing, a wave of funeral services is breathing new life into the taboos surrounding death.
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Insight
Farm-to-plane dining
Airline food gets a green rebrand.
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Insight
Exit Here, gaming university and more
Self-care cruises, Gross Domestic Product, superhero podcasts.
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Insight
Menotech
Tech startups are innovating for a digitally savvy—yet underserved—generation of menopausal women.
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Insight
Brittany Kaiser, author, Targeted
"Data has become the most valuable asset on planet earth."
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Insight
Anti-bullying gaming
The gaming industry tackles toxicity.
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Insight
Refik Anadol, media artist and director, Refik Anadol Studio
"We are visualizing the memories of machines."
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Insight
Electric flying cars, sleep robots and more
Menopause tech, makeup of the future, commercial spacesuits.
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Insight
Protecting digital identities
Brands are stepping in to help consumers protect their digital identities.
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Solving the surplus
Tech startups are designing sophisticated solutions to tackle global food waste.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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