Insights

HERO homme 99 by loribelle spirovski image right courtesy of Loribelle Spirovski loribellespirovski flower interpretation by harriet parry harrietparryflowers flowerinterpretations

Insight

Fine art florals, Spellcheck for Bias and more

Hedonistic sustainability, pacifist gaming, virtual therapy.

HERO gen alpha

Insight

Generation Alpha

Who is generation Alpha?

HERO Mark ronson

Insight

New entertainment formats

Newly emerging avenues for entertainment invite audiences to be a part of the story.

HERO R0131430

Insight

Facial recognition tech

The privacy debate intensifies as brands embrace biometric tech.

HERO Panasonicx Layer

Insight

Balance of Being, ecosexuality and more

Multi-sensory VR, sober communities, Uber Works.

HERO greenlight

Insight

Gen Z finances

Teaching financial literacy to a digital-native generation.

HERO Luxury Action North Pole 2016 25

Insight

Citizen scientists

The latest wave of elite expeditions is shifting luxury travel standards from sumptuous to scientific.

WEB RTR West Elm SXSW Presentation MS 0306 2019

Insight

Tilt Five, activist fashion and more

Non-toxic furniture, digital parks, gender-neutral Barbie.

Greta

Insight

Gerda Binder, Regional Gender Advisor, UNICEF

"We see gender inequality starting at birth."

HERO Womens March 1

Insight

New brand narratives

Brands are looking beyond traditional channels and developing new formats to engage audiences.

JWT HERO Nike News League Of Legends Kits 2019

Insight

Game-fluencers

Esports streamers with millions of generation Z fans are the next frontier for brands.

HERO Bjork

Insight

Vulnicura VR, brain food for babies and more

Amazon Paycode, Tinder launches original video content and more

WEB KFO Fkto Q

Insight

London Design Festival 2019

The London Design Festival is a platform for designers to illustrate the emotional impact and power of design to drive change.

HERO Bao Bao Issey Miyake London HR 24

Insight

Sonic branding

Brands are increasingly spotlighting unique and bespoke sounds in their campaigns and activations.

HERO y1c1191 v2

Insight

Wellness architects

Architects are designing a healthier living environment for wellness-minded consumers.

HERO DSC06454

Insight

Machine Hallucination, healthy housing and more

Interactive podcasts, carbon-neutral fashion, Nintendo fitness.