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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
Experiential cannabis
From film festivals to museums, cannabis evolves from an experience-enhancing ingredient to a full-on experience.
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Insight
Conscious tourism
Moving in the right direction, the travel industry takes action to curb its negative impact on the environment.
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Insight
The new community
Architects and designers are reimagining the community of the future.
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Insight
Dystopian futures, Travelyst and more
P&G vies for "prestige television," tech for boomers, space tech habitats.
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Insight
Social media safe havens
Platforms are fostering more comfortable opportunities for sharing in the name of authenticity and mental health.
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Insight
Ecotherapy
The prescription for a healthier lifestyle may be as simple as a stroll in the park.
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Insight
Natalist, Shroom Therapy and more
TikTok's viral priest, Beeb, eSport influencers.
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Insight
Petrenthood
New outlets are emerging to satisfy millennials' caregiving impulses.
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Insight
Think Sustainably
Cities are increasingly answering the call to combat climate change.
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Insight
Men’s skincare 2.0
As gendered beauty norms change, brands are making space for men to explore the world of skincare.
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Insight
VR arcades, Spaceport America and more
Compostable clothing, molecular coffee, climate grief.
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Insight
Sebastian Kunz, medical director, Lanserhof at The Arts Club
"You go into a plank position, put on your goggles, and see yourself flying through mountains and diving into water."
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Insight
Biocontributing packaging
No more excuses—brands champion solutions that actively benefit the environment.
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Insight
China Vs. Brands
Another day, another apology.
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Insight
Snap Spectacles, sustainable cities and more
Wellness summits, cannabis courses, advertising biases.
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Insight
New wave retail theatre
At the hands of one experimental company, retail is taking an even more immersive turn.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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