Skip to main content
VML
About Us
Work
What We Do
Insights
News
Careers
Contact Us
At a Glance
Offices
Apps
B2B
Brand Experience
Commerce
Consulting
CRM
Customer Experience
Data
Enterprise Solutions
Health
Influencer Marketing
Intelligence
Media
Web3
Social Media
Sport, Experiential & Entertainment
VML Home
The Future 100: 2025
Read Article
AI in the workplace today
Read Article
CES 2025 Trends
Read Article
Tomorrow's Commerce 2025
Read Article
Insights
Insight
Twentythirtyfive, space tourism and more
Mindful manicures, food psychiatry, decentralized social media.
Read Article
Insight
Digital Rx
A new wave of prescription-grade apps is putting the future of medicine in the palms of patients' hands.
Read Article
Insight
China's new creatives
A new generation of talent is armed with digital-native culture, Western influence and Chinese pride.
Read Article
Insight
High-art airports
Is the future of luxury travel in the journey, not the destination?
Read Article
Insight
Subscription-based housing, inclusive self-care and more
Financial therapists, cannabis consultants, New York Times TV.
Read Article
Insight
Vegan lifestyles
No longer simply a diet, veganism is growing into a fully-fledged lifestyle that informs everything vegans touch.
Read Article
Insight
AI: More than human
The Barbican's latest exhibition questions the concepts of humanity and creativity in a digitally steeped world.
Read Article
Insight
'Not Longer Life,' Pokemon Sleep and more
Burnout, GIFfiti art, microbial tech.
Read Article
Insight
Hometail
Retail residences are reimagining the shopping environment.
Read Article
Insight
James Wallman, author, Time and How to Spend It
The essential currency for buying happiness and signalling status has fundamentally changed.
Read Article
Insight
Smart cosmetics
Consumers increasingly expect beauty companies to take the lead in tech innovation to deliver smart, personalized beauty solutions
Read Article
Insight
Electric air taxis, cannabis couture and more
Skintellectuals, Taco Bell hotel, live-in gyms.
Read Article
Insight
Luxe Pack 2019: Packaging trends
Sustainable packaging draws the attention of big brands at Luxe Pack 2019, as they strive to appease the conscious consumer.
Read Article
Insight
Floriculture
Floristry's new guard is elevating the botanical medium into an acclaimed métiers d'art.
Read Article
Insight
Cool China: From Superpower to Global Superbrand
Cool China: From Superpower to Global Superbrand
Read Article
Insight
New Trend Report: Cool China: From Superpower to Global Superbrand
Not so long ago, the words "brand" and "China" would have looked odd together. No longer.
Read Report
See More Insights
Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
Read Article
Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
Read Article
Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
Read Article
Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
Read Article