SXSW 2019: Breaking up Big Tech
Is this the end for Big Tech? Politicians ramp up plans to harness tech monopolies in a bid to maintain a fair, competitive market
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Rental kitchens, refrigerdating and more
Biometric banking, toxic beauty, escapist consumerism.
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SXSW 2019: Virtual Cinema
The Virtual Cinema at SXSW explored new storytelling mediums through the lens of VR, AR and mixed reality.
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SXSW 2019: Bleed for the Throne
Winter is coming. But before the final season of Game of Thrones airs on April 14, fans gather at SXSW to "bleed for the throne."
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West Elm x Rent The Runway, wellness beers and more
Energy ecosystems, sensory travel, Glossier Play.
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The architecture of aging
With aging generations set to outnumber their younger counterparts, designers are turning their attention to old age.
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Anti-dating apps
Anti-dating apps are helping modern daters heal after heartbreak.
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Food futures, millennial burnout and more
Exhaustion era, resurrecting tourism, the Mac experience
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Bread culture
With bread's return to favor in the wellness world, consumers are ritualizing the baking process as an opportunity to slow down.
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Petcare everywhere
With millennials increasingly opting for petrenthood over parenthood, brands across categories are prioritizing pets.
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Purified air: the new luxury
Lifestyle brands are vying to create healthy indoor retreats for consumers, one breath at a time.
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Bio-digital art, breakup concierges and more
Smart airplane seating, cyber funerals, food as medicine.
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Redesigning parenthood
Coworking spaces that have revolutionized the traditional 9-to-5 are turning their attention to the full-time job of parenting.
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Dry lifestyle
Alcohol is falling out of favor with tastemakers and health-conscious gen Z consumers.
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Adventure cocktails
A new pop-up bar in London weaves theatre and mixology into an experience to be treasured.
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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