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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
The picture of health
New apps are using photos to analyze the nutritional content of food, making it easier for consumers to stick to their diets.
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Insight
Robot chefs, beauty hotels and more
Virtual intimacy, consumer confidence, enhanced drinks.
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Insight
The Color Factory
Instagram Experiences 2.0—creativity and sharing, with meaning.
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Insight
Amanda Shapiro, editor, Healthyish
"I think food is fun, and we want to remind people of that."
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Insight
AI art, brand therapists and more
Workations, visual search, Tinder U.
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Insight
Lucie Greene, author, Silicon States
"Big Tech increasingly has more influence ideologically, economically and politically than the state."
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Insight
Waterless beauty
As we look to a future where water could become a luxury, beauty brands are squeezing it out of their products for a green future.
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Insight
Social media: the new retail
Social media is now encroaching on the commerce space, making shopping easier than ever.
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Insight
Visual music, silk skincare and more
Inactivity trackers, personalized nutrition, Ziploc luxury.
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Insight
Smart clothing
Is commercialization of personal data the next frontier for wearable tech?
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Insight
Matilda Ho, Founder & MD, Bits x Bites
"Food safety is a top-of-mind issue for Chinese consumers."
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Insight
Digital coffee
The convenience of mobile apps and automation is shaking up café and restaurant culture in China.
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Insight
Sugarcane shoes, feminist pop-ups and more
Digital detoxing, luxury homewares, Gen Z in China.
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Insight
Adaptive fashion
Disability representation marks the latest step towards diversity and inclusion among mass-market brands.
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Insight
Redefining male beauty
In China and Korea, young men are ditching cosmetics conventions and embracing K-pop-inspired beauty.
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Insight
Darian Hall, cofounder, HealHaus
"We need to start shifting the culture about selfcare and mental health."
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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