Mind-powered airships, male beauty salons and more
Smart clothing, flop accounts, interior decorating disruption.
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Eviana Hartman, cofounder, Tetra
Smoking accessories get a luxury makeover thanks to lifestyle brand Tetra.
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Big Tech's handmade aesthetic
Big Tech is honing a reassuringly handcrafted aesthetic
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Live concept stores, activist hotels and more
VR therapy, transgender superheroes, anti-influencers.
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Hadi Shakuur, founder & CEO, Muzbnb
"We want to be the world's largest faith-based accommodation site"
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The Dreamery, Uber Spotlight and more
Multipurpose doulas, college-inspired hotels, CBD strips.
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New beauty ingredients
From tiger grass to silver ear mushrooms, a wave of innovative ingredients is set to shake up the beauty industry.
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Glen Neath, cofounder, Darkfield
"We want to make each performance feel as if it was related to every single person in the audience"
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Activist dining experiences
From refugee-hosted meals to political dinners, the culinary industry is using food to raise awareness about hot-button topics.
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Instagram college, mindful menswear and more
Gen Z takeout, AI commercials, custom fast fashion.
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Organic: the new basic
Major brands are rendering natural and organic attributes the norm as these products are given more shelf space and bargain prices
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New content platforms
A host of new streaming platforms and creative partnerships usher in the next age of content.
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Summer Fancy Food Show: Key trends
Teetotal beverages, ghee, super waters and alternative snacks were just some of the trends at the Summer Fancy Food show.
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SuperShe Island, emoti-filters, and more
Diversifying wellness, biometric-based vacation planning, design-forward laundromats.
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Gen Z: Beyond beauty
With gen Zers confessing to a dip in confidence during puberty, brands are now finding novel ways to better the adolescent years.
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Muslimah Speak in our latest films
Young women in Kuala Lumpur tell the Innovation Group what it means to be young, Muslim and female today.
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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