The new cocktail experience
From bagel-scented Manhattans to a sensory cocktail journey, bars are reinventing what it means to go out for a drink.
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Driverless delivery, wellness luxury and more
CBD prescriptions, robot banking, Instagram Lite.
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The social commerce shift
In China, luxury brands are embracing WeChat as it opens up multiple easily accessible entry points for connecting with shoppers.
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Cannes Lions 2018: Trends and themes
In a quieter, more consolidated year, big tech dominance, diversity and influencer scrutiny were among the key themes at Cannes.
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Brand Japan
Following a wave of Korean retail and beauty trends, Brand Japan is now also seeking growth abroad.
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The Art of Scent, Alexa for hotels and more
In-store stylists, automated payments, all-gender beauty.
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The personal touch
As concierge services move from luxury retail to the mass market, they are giving stores a much-needed human dimension.
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Femtech innovation
The health tech industry is undergoing a revolution by women, for women.
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The mental marathon
A new brain-training running track immerses athletes in complete darkness for a mindful workout.
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Luxury space travel, AI beauty blends and more
The Artist House, Insta-shoppable, Uber's alcohol detector
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Muslim lifestyle brands rising
The observance of Ramadan brings a seasonal uptick in spending by British Muslims, who are growing in influence as consumers.
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2028 retail futures
The future of malls includes walkways powered by AI, retina-recognition purchasing and restrooms that offer health diagnosis.
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Traveling on a high
New cannabis-themed tours and services are lighting up the travel industry.
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Wearable cryptocurrency, Beauty Shroom and more
"Climate positive" burgers, lab-grown diamonds, wine water.
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Skin tech
Hyper-customization in skincare is reaching a new frontier thanks to startups harnessing both DNA and AI.
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Dental disruption
Oral health is getting a trendy makeover thanks to a new wave of innovators prioritizing accessibility.
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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