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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
Trend check: Best of our 2017 predictions
How did our predictions from last year fare? Highlights from culture, technology and travel.
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Insight
The female gaze
In today's climate, representation in media goes beyond the screen.
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Insight
Net neutrality, ads of the year and more
Deep Empathy, DNA tattoos, the bitcoin exchange.
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Insight
Dad-vertising
Brands are closing the gap between how fathers are portrayed, and how they want to be seen.
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Insight
Kimberly Smith, founder, Marjani Beauty
Women of color are now more informed, and we're demanding more from the brand.
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Insight
Edible straws, living ink and more
Exercise prescriptions, fatherhood evolved, Color of the Year.
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Insight
Serge Dive, CEO, Beyond Luxury
The balance today is, how can you provide great service while providing the rawest kind of experience?
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Insight
Entertainment democracies
Streaming platforms are becoming increasingly niche, responding to viewer pressure in a decentralized media landscape.
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Insight
Frozen foods, rebranded
Can new frozen foods startups succeed with health-conscious consumers?
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Insight
The Future 100: 2018
Our annual forecast of 100 trends to watch in the coming year.
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Insight
The Future 100: 2018
The Future 100: 2018
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Insight
The KFC escape pod, Chinese consumerism and more
Menopausal femtech, 3D dining, Adobe's visual trends.
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Insight
Smart cities
Can Silicon Valley design the tech-optimized city of the future?
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Insight
Ian Johnson, author, The Souls of China
"Bling bling" China, for a lot of people, is passé.
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Insight
The Kickstarter store
In Kickstarter-mad Singapore, a retail chain sells only products created with help from the crowdfunding site.
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Hims, floating cities and more
Black Friday, smellable VR, the digital pill.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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