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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
The new Muslimah: Southeast Asia focus
The new Muslimah: Southeast Asia focus
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Insight
Dystopian dinners, influencer branding and more
TV wars, Facebook's AR push, Toys-R-Us.
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Insight
Personalized retail
"Today, people want something that feels individual to them."
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Insight
London Design Festival
Brands and designers were on hand to showcase cutting-edge design thinking.
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Insight
New trend report: Transcendent Retail
The future of shopping in an immersive, mixed-reality era.
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Insight
Transcendent Retail
Transcendent Retail
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Insight
The Spa of Unconscious Desires, Nordstrom Local and more
Amazon ads, Fashion Week, the iPhone X.
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Insight
29Rooms
With brand museums on the rise, 29Rooms is the latest pop-up for the Instagram generation.
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Insight
Immersive dinner theater
Dinner theatre is undergoing a modern revival with a host of immersive, multisensory dining experiences.
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Insight
Chen May Yee, APAC Director, The Innovation Group
The defining characteristic here is the speed of change.
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Insight
Rebranding sexual health
No longer a taboo topic, sex-related brands are seeking to reinvent the retail experience.
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Insight
Screen-free wearables, the Alibaba mall and more
Eataly's theme park, KFC's face payments, gender-neutral lingerie.
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Insight
Mood food
Companies are exploring innovative ways to package food as a "mood enhancer" for the wellness era.
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Insight
Netflix-branded cannabis, the cliffside shop and more
The year's beverage trends, in-flight wellness, mind control tech.
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Insight
Michael Elliot, founder, Hammer & Nails
We are the only men's grooming brand in the country giving hand and foot grooming the attention it deserves.
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Insight
Sonic experiences
With advanced audio technologies becoming more accessible, sound is offering new sensory experiences.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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