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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
Unbound London 2017
London's Unbound festival offered a glimpse of new startups, from sensory pods to subscription jewelry.
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Insight
Tao Cafe, typecast ads and more
Lifestyle luxury brands, Curlfest, cashless China.
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Insight
Gen Z kidrepreneurs
Age is just a number to generation Z, as the youngest entrepreneurs make their mark on the world of business.
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Insight
Digital detox design
Can tech products with fewer features help consumers log off?
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Insight
“Pink tax” parody
Cards Against Humanity is offering a satirical "For Her" version of the company's popular card game.
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Insight
Khajak Keledjian, founder and CEO, Inscape
I wanted to create an urban space where people could go to reboot.
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Insight
A Ghost Store, global millennials and more
Stretch marks, All Day Adidas, Amazon Prime.
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Insight
Clean baby food
New startups show that millennials want their babies' food to be as healthy as theirs—if not more so.
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Insight
The Brandless store
A new online store puts private labels in the spotlight.
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Insight
Ruby Warrington, founder, The Numinous
You do not have to throw it all away to connect to a sense of your own spirituality.
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Insight
Okja, the electric car revolution and more
Big Food, Honor of Kings, the Walmart vending machine.
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Insight
The Future Market
A concept grocery market shows that the future of food is rooted in the present.
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Insight
Destination activations
Heineken is the latest brand to create a personalized experience that targets travelers by destination.
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Insight
Pride campaigns, wellness retail and more
The blended burger, hotel Airbnb, the app economy.
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Insight
Bryony Cole, host, Future of Sex
Women are starting to understand themselves and their bodies a lot more, thanks in part to the internet.
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Insight
New trend report: Gender Bias in Advertising
Our latest report quantifies a decade of disparities in gender representation in advertising.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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