How brands are using the comments sections to drive results
“It allows us to test things in a very quick and lightweight way that doesn't require a whole big production every single time,” comments Liz Cole.
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Like it or not, the age of the employee social ambassador is here
“Some brands take an approach in social of maximum yield, maximum benefit, which requires ...,” said Liz Cole, the chief social officer at creative agency VML
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A premature post-mortem: Ad execs on TikTok’s legacy so far
Liz Cole, chief social officer, VML: “I would call TikTok the first truly post-millennial social media platform. ..."
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Unlocking Gen Z Brazil: Beyond the Hype
Discover the evolving brand landscape for Brazilian Gen Z, where real proof and functional roles outweigh fleeting trends.
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What will ASCO 2026 reveal about oncology innovation’s new global map?
With ASCO 2026 approaching, adaptive strategies are critical to shaping the future of oncology innovation in a rapidly evolving global landscape.
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Cannes Lions 2026: Key Trends
AI inspires conversation around what technology cannot automate: the human element
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Unlock Your Brand's "Share of Decision" in AI Search
As commerce shifts from browsing to AI-mediated recommendation, our Unlock whitepaper unpacks how to win across retailer agents, search agents and LLMs.
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Mastering Modernization for Enterprise AI Success
Our Unlock guide lays out the steps to close the gap between AI ambition and AI readiness to achieve digital transformation success
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