How brands are using the comments sections to drive results
“It allows us to test things in a very quick and lightweight way that doesn't require a whole big production every single time,” comments Liz Cole.
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Like it or not, the age of the employee social ambassador is here
“Some brands take an approach in social of maximum yield, maximum benefit, which requires ...,” said Liz Cole, the chief social officer at creative agency VML
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A premature post-mortem: Ad execs on TikTok’s legacy so far
Liz Cole, chief social officer, VML: “I would call TikTok the first truly post-millennial social media platform. ..."
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VML Contributors Featured in Latest EXP. Magazine
VML thought leaders join industry experts in the newest edition of EXP magazine, Bottle Rocket’s annual publication focused on innovation and digital experience
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Unlocking the Power of Digital Transformation
...and how to avoid the cost of failure (with an average $10.9M program cost)
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Health Futures 2025
VML Reveals the "Brand Paradox" Shaping the Future of Health in 2025
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SXSW 2025: Key Trends
Amid tumultuous change, we're holding on to what makes us human.
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