7 LIA Awards

VML London Named Global Agency of the Year at LIA

VML earns 90 awards, including seven Grand LIAs, and regional agency and network honors across Europe, North America, and the Middle East and Africa

Data di pubblicazione
nov 02, 2026

VML received several “Of the Year” honors at the 2026 London International Awards, including the global agency title and recognition across regions. The awards also named two VML clients, KitKat and F*** Cancer, as Brands of the Year.

  • Global Agency of the Year: VML, London
  • Global Brand of the Year: KitKat
  • Global Health & Pharma Brand of the Year: F*** Cancer
  • Regional Agency of the Year - Europe: VML UK, London
  • Regional Agency of the Year - North America: VML, New York
  • Regional Network of the Year - Europe: VML
  • Regional Network of the Year - Middle East and Africa: VML 
  • Regional Network of the Year - North America: VML 
  • Regional Brand of the Year - Europe: KitKat
  • Regional Brand of the Year - North America: F*** Cancer
VML x LIA Logos with one Grand LIA trophy with the text "7 Grand, 26 Gold, 30 Silver, 27 Bronze

VML earned a total of 90 accolades at the 2026 London International Awards (LIA), comprising seven Grand LIA, 26 Gold, 30 Silver, and 27 Bronze awards.

The network's top recognition was led by "The KitKat Heist," created by VML London and Burson for KitKat, which won three Grand LIA, in Creativity in Media, Evolution and Non-Traditional. VML also won four more Grand LIA: two for VML Warsaw's "Lucky Fan Index," and one each for VML New York's "Beat Cancer Off" and VML Bangkok's "After Shit Happened Service."

Judged by on-site panels of international creative executives, the annual competition recognizes work across design, digital, health, strategy, and production craft. VML's 90 honors reflect campaigns developed across its global office network for commercial and public health clients.

View the list of all LIA winners and finalists here.

VML's winning work at the 2026 LIA Awards:

kitkat heist

"The KitKat Heist" by VML London and Burson for KitKat

• Grand in Creativity in Media
• Grand in Evolution
• Grand in Non-Traditional 
• Gold in Creativity in Media: CPG/FMCG Series 
• Gold in Creativity in Media: Use of Digital
• Gold in Creativity in PR
• Gold in Creators & Social Platforms
• Gold in Cultural Catalyst: Food & Beverage
• Gold in Cultural Catalyst: Real Time Activation
• Gold in Direct: Use of Social Media
• Gold in Evolution
• Gold in Non-Traditional: Best Use of Real Time Advertising
• Gold in Non-Traditional: Zeitgeist 
• Silver in Creativity in PR
• Silver in Creators & Social Platforms
• Silver in Direct: Innovation 
• Bronze in Creativity in PR

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Wisła Kraków FC fans Poland

"Lucky Fan Index" by VML Warsaw for Wisła Kraków

• Grand in Creative Use of Data
• Grand in Sports
• Gold in Creative Use of Data: Data-Led Creativity
• Gold in Sports: Fan Engagement & Community
• Gold in Sports: Use of Data and AI
• Silver in Evolution
• Silver in Sports: Football Codes
• Silver in Sports: Innovation in Sports Marketing
• Bronze in Direct: Loyalty Programs

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Illustration of two hairy hands, one with a ring on the little finger, carefully peeling a small banana against a solid green background.

"Beat Cancer Off" by VML New York for F Cancer

• Grand in Health & Wellness: Craft
• Gold in Health & Wellness: Film
• Gold in Health & Wellness-Craft: 2D Animation
• Gold in Health & Wellness-Craft: Art Direction
• Gold in Health & Wellness-Craft: Original Music with Lyrics
• Gold in Production & Post
• Silver in Audio & Radio: Health & Pharma
• Silver in Entertainment & Content
• Silver in Health & Wellness: Engagement & Education
• Silver in Health & Wellness: Public Service
• Silver in Music & Sound
• Bronze in Audio & Radio: Humor

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woman annoyed by 'shit' that happens

"After Shit Happened Service" by VML Bangkok for Shield Insurance

• Grand in TV & Cinema
• Gold in TV & Cinema: Best Use of Humor Series

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Oreo colored cow, mondelez advertisment from vml

"OREO Cows" by VML New York and Mexico for Mondelēz International

• Gold in Creators & Social Platforms
• Gold in Entertainment & Content
• Silver in Ambient & Activation: Food & Beverage
• Silver in Ambient & Activation: Retail Promotions
• Silver in Production & Post
• Bronze in Business Transformation
• Bronze in Creativity in Media
• Bronze in Design: Best Local Market
• Bronze in Direct: Integrated
• Bronze in Non-Traditional
• Bronze in Package Design

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trex leather bag

"T-Rex Leather" by VML Paris for Lab-Grown Leather The Organoid Company

• Gold in Creativity in PR: B2B
• Silver in B2B: Craft
• Bronze in Non-Traditional: B2B
• Bronze in Non-Traditional: Sustainability & CSRS

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Irmela vs Nazis

"Irmela vs. Nazis" by Scholz & Friends (a VML company) for toom DIY market

• Gold in Democracy and Human Rights: Citizen Participation
• Silver in Democracy and Human Rights: Courage and Leadership

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IWC Ingenieur

"IWC Ingenieur. Form und Technik" by Scholz & Friends (a VML company) for IWC Schaffhausen

• Gold in Design: Craft
• Silver in Design: Poster Series

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Your Skin is Your Armor

"Your Skin is Your Armor." by VML Japan for Bulk Homme

• Gold in Health & Wellness-Craft
• Bronze in Design: Best Local Market Series

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Sweet Sandwich Time Hero

"Sweet Sandwich Time" by VML US for Hellmann's

• Gold in Music & Sound: Music Adaptation - Song

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Colorful medicine boxes with Spanish labels for common ailments like pain, diabetes, thyroid, cholesterol, and allergy.

"The Safe Pack" by VML Madrid for TuPharma 365

• Silver: Pharma: Unbranded: Corporate Communication
• Silver: Pharma: Unbranded: Engagement & Education-Patient
• Silver: Pharma-Craft

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A smudged smartphone screen against a black background with the text "SMUDGINESS?" and the Windex logo.

"Smudginess?" by VML New York for Windex

• Silver in Digital: Use of Social Media 
• Silver in Direct: Use of Social Media
• Bronze in Digital: Mobile Advertising

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MagnifEye web app visual

"Magnif-eye" by VML Sydney for 1001 Optometry

• Silver in Digital: Health & Pharma
• Bronze in Digital: AI-Powered Experience
• Bronze in Health & Wellness

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Seat with a View

"Seat With a View" by VML Riyadh for flynas

• Silver in Digital: Travel & Leisure
• Bronze in Creative Use of Data

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The Most Brilliant Failure

"The Most Brilliant Failure." by Scholz & Friends (a VML company) for IWC Schaffhausen

• Silver in Sports: Motorsports
• Bronze in Design: Production & Post

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campaign image for Buzzcodes work from VML Canada for Volkswagen

"Buzzcodes" by VML Canada for Volkswagen

• Silver in Creators & Social Platforms

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Farmers on the field with their soil

"Soil Stay" by VML Bangkok for Tra Mongkut Fertilizer

• Silver in Creative Use of Data

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The Kolhapuri

"The Kolhapuri" by VML Mumbai for Kalapuri

• Silver in Design: B2B

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Vaseline Heritage Day

"MNTANA KA GOGO" by VML Johannesburg for Vaseline

• Bronze in Health & Wellness-Craft
• Bronze in Online Film

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The Last Coke in the Desert image campaign VML

"The Last Coke in the Desert" from WPP Open X, led by VML and supported by Ogilvy and WPP Media for The Coca-Cola Company

• Bronze in B2B
• Bronze in Billboard

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A rubber chicken screaming next to a person holding their phone

"Chicken Screams for Coke" from WPP Open X, led by VML and supported by Ogilvy and WPP Media for The Coca-Cola Company

• Bronze in Gaming

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Three people wearing headphones sit at a table eating. The image features a warm color gradient, creating a lively and engaged atmosphere.

"Sound Bites" by VML Nashville for Tennessee Dept. of Tourist Development

• Bronze in Entertainment & Content

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Little Breaks Reading

"The Little Breaks" by VML UK for KitKat

• Bronze in Design: Poster Series

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A crowded football stadium filled with fans wearing blue and white, waving flags and cheering. A large digital screen displays the text, "We bet you're seeing red. You must love Coke," alongside an image of a Coca-Cola can, cleverly designed to appear red without using red pixels.

"You Must Love Coke" from WPP Open X, led by VML and supported by Ogilvy and WPP Media for The Coca-Cola Company

• Bronze in Design: Innovation Use of Design 

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