Airways and VMLY&R have launched the new global communication platform “A sky full of Italy” and the “Search Bar” brand campaign, designed for all those who pursue emotions, inspirations and aesthetics in full Italian style while travelling.

ITA Airways, in fact, as the global ambassador of Italian excellence, offers the best Italian experiences in its blue-liveried aircraft that fly over the skies all over the world: warmth, hospitality, good food, design and style...

The Italian company put the customer in its strategic centre.

For the creation of the new campaign, we started with a precise analysis of consumer needs: when you look for an experience, in fact, you always get help from an engine of research. The iconic shape of the search bar, which therefore becomes the symbol of what you are looking for when you think about a trip, is used creatively to tell how Italians who travel around the world can, by choosing ITA Airways, live the travel experience already on board with everything they were looking for.

Foreigners who dream of Italy can live a wonderful experience of Italian excellence, even before touching the ground.

“I am very proud to present to you today our new campaign built in the name of Made in Italy. - declared Giovanni Perosino Chief Marketing Officer of ITA Airways - the valorization of Italian excellence was the criterion that guided the production of the entire project: from the choice of the director to the musical one, from the locations to the research for proper partnerships able of expressing this value. Everything works around Italian uniqueness and the excellence of our country that we are proud to bring all over the world on board.

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